The problem:
Syria Counts plays a key role in raising awareness around the humanitarian aid effort in Syria. The challenge was to bring forward a clear narrative through the site and present a refreshed user journey that emphasises Syria Counts as independent storytellers without any heavy reliance from the charity Syria Relief.
Syria Counts plays a key role in raising awareness around the humanitarian aid effort in Syria. The challenge was to bring forward a clear narrative through the site and present a refreshed user journey that emphasises Syria Counts as independent storytellers without any heavy reliance from the charity Syria Relief.
My role:
Lead UX/UI Designer with a squad consisting of an additional UX researcher and tech team.
Lead UX/UI Designer with a squad consisting of an additional UX researcher and tech team.
Responsibility:
Research, information architecture, interaction and visual design.
Research, information architecture, interaction and visual design.
Where we began
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/5788d6f2-4613-41ab-a73e-0a486504fb62_rw_1920.png?h=4be17005ff8723eccf4075f23fbcb22a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/a790aa93-65d1-439b-a7b8-f914a2c84682_rw_1200.png?h=12e0e64f18b6b04ef810277a5fb554e8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/aaed9812-ca22-425a-a613-2cbf7b542a0e_rw_1200.png?h=f2c247d19ce3aa51e38c00e22da857d4)
Actions through stories
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/f4522c7a-c802-467f-b293-56bac9cec3d0_rw_1200.png?h=40967f5274cca2402d2030df9f778ebc)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/348761ae-ffc0-485a-9c57-f947d7c5164e_rw_1200.png?h=9951afba369725a05e1cf77e86b6a2cd)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/e64a0f75-25c3-434c-bac4-9f7fa3a478b2_rw_1200.png?h=4397fd03436e724b4a9da16c66540685)
Putting it on screen
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/1b689d64-5fa8-40ab-bb5d-4417649df474_rw_1920.png?h=5d3b38a481ac18b3b4d43307ae37a369)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/9b53d58e-263c-4e2b-b203-3a195b2a6f96_rw_1200.png?h=d21191a1dbeb501b215235776888fde0)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9f593b92d9f798a7db6ba67a54d675d5/8c0bc674-a501-420f-94a6-7e5d1dee07d9_rw_1200.png?h=a120dcdea4a7fa4229ff69d3eb40e714)